Between gifts, birthdays, and holiday, it can be difficult to figure out what to give the people we know and love. With everybody having their own minds about what to get for themselves, the thought of giving a selected gift becomes challenging. What if the headphones you pick our for your brother aren’t exactly the best headphones you can buy? Your niece is into gaming, but there’s seemingly no way to remember what games she wants. The solution to all of this disarray and individuality could be cash, but different families and groups tend to have frustratingly unwritten rules around cash giving. That leaves one real solution: The gift card.

But that solution quickly brings forth the new problem of trying to figure out which gift card to give. Nearly every company and service offers one nowadays. And different ones give different sentiments. A gift card for a weight loss program’s merchandise could be either be the most thoughtful, well-wishing gift of the year or a metaphorical slap in the face. Despite appearances, a gift card is not necessarily the equivalent of cash. What, then, should you choose?

To guide you on your gift card buying journey, we’ve assembled the best you can buy, based on the interests of Digital Trends readers at large. For each entry, we’ll tell you generally who the gift card is for as well as some things the recipient might likely purchase with the card.

Amazon

Amazon is where we get everything these days. And, being a purely online store, it isn’t cash friendly, either. This means that an Amazon gift card is great for just about anybody, but especially for teens without a credit card of their own.

Apple

You already know the type that wants an Apple gift card. They’re the ones who bring their MacBook with them to the coffee shop, know the best iPhones by name, and are totally stuck in the Apple ecosystem.